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Microsoft Marketing at the CIO Summit

Randy Holloway has blogged, Impressions from the CIO Summit , about his impressions of Microsoft's CIO summit.

I was interested to see healthy scepticism about Microsoft Marketing:
" Microsoft is positioning their products and services and trying to get IT decision makers to spend money on those offerings. As a person that works with technology, I'm often forced to "cut through the marketing" and to try to really understand what the products can do. "

What I find odd is that Microsoft marketeers seem to feel the need to load CIOs with marketing murk which the CIOs, quite sensibly, have to filter to get rid of the dross to get to the real information which is of interest to them.

It seems to me that the whole process is inherently inefficient. Microsoft are paying people to put forward information that the audience is being paid (by their own companies) to discard as irrelevant to their information needs. When corporations can analyse employee efficiency to the n th degree shouldn't inherently inefficient processes like this also be subject to objective analysis?

An opportunity for customer-focussed marketing to reduce costs both to Microsoft and to its partners?